My vision remains the same as when I founded the company back in the 1960s. It is about creating a partnership between all of the different actors in the wine trade, allowing the end consumer to enjoy top quality wines at the best prices.
A combination of terroir and heritage makes the Loire Valley a truly special place, infused with history. This has helped me to increase our sales in places far beyond our national boundaries, where my sons and I have managed to communicate our common vision: to produce great Loire Valley wines.

My vision is also one of quality and I have used all of my experience in pursuit of a genuine quality strategy, embracing ISO 9001, HACCP and BRC standards. This has allowed me to join forces with all of the major French and British companies for the sale of wine from our family estates, our own or newly created brands, and supermarket own-brand products.